Between Expert Advice and Digitalization: How SPORT 2000 Austria Supports Its Dealer Network in Specialist Sports Retail
Why Dealer Activation Doesn’t Happen on Its Own – and How SPORT 2000, as a Retail Service Organization, Is Rethinking Specialist Sports Retail Together with Brands and Modern Structures
How Vitra Activates Premium Dealers Across Nine European Markets with socialPALS – Without Giving Up Brand Control.
A brand doesn’t stop at the factory gate. It has to still look and feel like Vitra at the dealer, too.
How IhreApotheken.de Activates Thousands of Pharmacies for Digital Health Communication
Pharmacies are among the most important and trusted points of contact in the German healthcare system – yet the number of pharmacies continues to decline: fewer than 16,600 remain today, down from over 19,000 in 2019. For many people, this means the nearest pharmacy is getting further away – making accessible, local health services all […]
From Central Tools to Real Dealer Activation: How Paul Lange / Shimano Germany Is Rethinking Specialist Retail
Over 80% activation in the test, campaigns fully booked within a few days, and a clear rollout for 2026: Why local visibility is becoming the decisive lever for Shimano in specialist retail.
The future of retail marketing: FISKARS expands its reach with socialPALS
Learn how FISKARS uses targeted online campaigns and consumer behavior analysis to increase sales while gaining valuable insights into the effectiveness of different advertising channels. Laura Schüssler Marketing Activation DACH| FISKARS Laura, please explain a little about yourself and your role at FISKARS! I am part of the Marketing Activation DACH team and therefore involved in […]
Targeted, local retail marketing with socialPALS: Insights from a retailer
Learn more about our collaborative campaign and how we leverage socialPALS in our interview with Oestreicher, a FISKARS specialist retail partner.
New at socialPALS: LinkedIn Marketing
In addition to Facebook, Instagram and Google, you can also play out your campaigns via LinkedIn and thus reach a further target group via the channels of your trade network!
socialPALS welcomes new team developers
Since 1 July 2023, socialPALS has welcomed five new developers into the PALS circle. The expansion of the product team will decisively advance the platform development according to the needs of brands and traders.
How two friends are revolutionizing retail marketing
In 2014, Bastian Müller and Leonard Meisels founded socialPALS GmbH – the launch of Europe’s first platform for digital retail marketing! Read our Founders Story to find out what motivates them to support stationary retail then and now.
Instagram opens API: Content publishing via socialPALS now possible!
For a change, there was some good news from the Facebook cosmos – at least from the point of view of our product owner Florian. He was finally able to implement the long-awaited Content Publishing API for Instagram! The what, you ask? Well, in the front: