The topic of digitalization in marketing is becoming increasingly crucial for opticians. For the ZVA as an association, the challenge is to reflect the issues of a very heterogeneous industry within campaigns and effectively support as many members as possible to raise public awareness for the profession. The ZVA relies on its retail marketing platform,
Latest news and cases on digital retail marketing
We feature various case studies provided by our customers aside exciting news and interesting facts about digital retail marketing. Take a closer look at the functional range and the possibilities of the socialPALS platform – the solution for brands and retailers.