A visit to a retail store has numerous advantages for customers – from direct contact with the product to competent advice. Nevertheless, for Expert owner Ulrich Thiekötter it is clear: even the retail trade cannot wholly bypass the topic of “online” – namely when it comes to advertising products and acquiring new customers. He successfully masters this challenge with the help of the retail marketing platform socialPALS!
Ulrich Thiekötter
Owner | Expert Store Überlingen
Ulrich, tell us briefly about yourself and your Expert Store location in Überlingen - what is your concept or range of products and services, and what exactly do you do?
In July 2009, Expert Überlingen GmbH was established, and we celebrated a grand opening with plenty of fresh energy and drive. We also laid the foundation for a solid basis to move forward to a growing and future-oriented company by opening our electronics store. Meanwhile, we are the largest electronics store in the Überlingen region.
What made you decide to participate in the "BOSCH COOKIT" campaign with socialPALS?
We think this concept is ingenious because it allows you to create professional online advertising, save time and money, increase customer loyalty and even attract new customers!
What sort of time commitment did you have on your side to launch the campaign?
The time required was minimal – it only takes two to three clicks to start the campaign.
Did the "Corona crisis" impact the campaign's execution, and if so, how did you deal with it?
There were no direct effects on the implementation of the campaign – everything went smoothly!
Was the campaign successful, in your opinion? What factors do you use to measure the success of a promotional offer like this?
Customers have approached us frequently because of the online advertising. The posts were very well placed in communication and design, resulting in measurable interest in the advertised product!
Have you noticed any effect of content promotion with ad budget?
Yes, definitely. The reach of the posts from the socialPALS campaign was huge compared to our other posts that were not promoted with an ad budget.
What do you see as the advantages of socialPALS for stationary retail? Was the retail marketing platform helpful support for communicating the kitchen machine?
Controlling the campaigns via the platform was an enormous benefit since all the BOSCH kitchen machine’s features were explained on a transparent laid-out landing page. This saved us time and money!
Will you continue to participate in future socialPALS campaigns where you are invited? Would you like to see more brand partners working with socialPALS?
We will most definitely continue to use the platform effectively with the hope of seeing even more brand partners keen to collaborate with us through socialPALS.
What do you consider the "USP" (unique selling proposition/decision criterion) of brick-and-mortar retailing compared to online shopping offers regarding your industry?
In our retail stores, the customer has direct contact with the product, and what’s more, our sales staff can provide direct advice if they have any questions. The social aspect of stationary retail is also crucial to us; for example, people get together with friends to go shopping and have fun! Faster and hassle-free returns and payments, as well as no shipping costs or minimum order values, are other advantages for our customers.
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