From Pilot Project to Partner Program: How Bauerfeind Uses socialPALS to Digitally Activate Medical Specialized Trade
Medical supply stores and orthopaedic workshops are healthcare providers first and foremost. Their work happens offline, in direct contact with people. Bauerfeind shows how digital visibility can still become a valuable extension of that everyday reality through socialPALS as part of its partner program.
Schwalbe & socialPALS: One Year of Digital Retail Marketing — A Review
For more than a year now, Schwalbe has been working with socialPALS — time for an honest interim review: What has really changed in the first year? How can internal alignment between marketing and sales succeed? And what does it take for digital retail marketing to work not just as a one-off initiative, but as […]
How Honda Activated 94% of Its Retailers for Online Campaigns with socialPALS
In the motorcycle segment, brick-and-mortar retail is the decisive place for consultation, test rides and final purchase decisions. That is exactly why brands face the following question: How can digital visibility in the local market be achieved without retailers having to take on additional work and complexity? Honda Motorcycles chose a clear, scalable approach and […]
Predictable Visibility in Retail: How Fendt-Caravan Successfully Activates Its Retailer Network
In the caravan segment, brick-and-mortar retailers are the central sales channel and at the same time the biggest lever for visibility, brand presence and sell-through. Fendt-Caravan does not sell directly to end customers. This makes it all the more important to support retailers in marketing in a way that ensures measures are actually implemented in […]
From Budget to Impact: How Citizen Turns MDF into Local Reach – Simple, CI Compliant, and Measurable
Citizen bundles its Marketing Development Funds (MDF) into ready-to-use, CI compliant campaigns that are centrally planned and automatically delivered locally. This reduces the digital workload for jewellers, makes budgets transparent and easy to use, and reliably creates visibility at the point of sale. For several years, the network has confirmed the impact: clear KPIs such […]
Quarterly Campaigns at the Click of a Button: Ravensburger’s Media Library as a Sales Driver
Ravensburger gives traditional quarterly marketing a fresh twist:Instead of painstakingly distributing posts on by one, the Ravensburger team uploads ready-made content into a central media library, from which retailers can post and advertise with a single click. The result: 100% brand-compliant content, lightning-fast activation, and minimal support effort. This interview walks through how the concept […]
Powering Retailer Success: How BSH Germany and Austria Activate Up to 500 Partners a Year with socialPALS
How do you make brands like Siemens, Bosch, and NEFF locally visible with minimal effort – across hundreds of retailers at once? In this interview, Claudia and Laura from BSH share how they use socialPALS to centrally plan digital campaigns, roll them out in no time, and drive measurable results together with their retail partners. […]
How LIQUI MOLY US/Canada Empowers Auto Repair Shops with socialPALS
Discover how LIQUI MOLY US/Canada tackled one of the most challenging aspects of automotive marketing: Supporting countless independent repair shops with consistent, powerful campaigns. In this interview, Eva Tran shares insider tactics on unifying global brand messaging for local audiences. If you’re aiming to refine your own approach, you won’t want to miss LIQUI MOLY’s […]
Digital Boost for Dealers: How Kawasaki Gains a Competitive Edge with socialPALS
“If you choose to use the same tool even after switching brands – it must be truly convincing.” Lea is responsible for digital trade marketing at Kawasaki – a role she also held previously at Triumph Motorcycles. That’s where she first worked with socialPALS, successfully using the platform to support dealer campaigns. At Kawasaki, socialPALS […]
Innovative Retail Solutions: Schwalbe’s Digital Approach to Empowering Local Dealers with socialPALS
Schwalbe is taking retail marketing to the next level with socialPALS. Johannes from Schwalbe explains how the socialPALS platform simplifies digital marketing while also boosting retailers’ reach on platforms like Facebook, Instagram, and Google – a win-win for both the brand and its partners. Johannes BinnerHead of Digitalisation| Schwalbe Johannes, tell us a little about […]