Interview with Hans Hitzler about the use of the socialPALS platform as part of the ”tiptoi® birthday campaign“ from Ravensburger
Hans Hitzler
Managing Director | Kinderwelt (kids world) Hitzler, Burghausen
Hans Hitzler from Kinderwelt (kids world) Hitzler, Burghausen in the interview:
Mr. Hitzler, what made you take part in the socialPALS “tiptoi® campaign“?
We had already participated in the “Tonies” campaign from Boxine and the “GraviTrax” campaign from Ravensburger in fall 2019 and were immediately convinced that, socialPALS could really be useful for us as retailers.
The brand provides an editorial plan for the campaign on the platform, as well as a budget for digital ads on Facebook, Instagram and Google. We can then implement target-group-specific online marketing in our regional surroundings with just one click. It’s very easy and even free of charge for us as retailers.
The clipping archive provides a “flip card” for every post. This means that its reach can be tracked at a glance – which has increased significantly thanks to the socialPALS campaign!
Why did the socialPALS platform offer you the ideal support in communicating the “tiptoi® birthday campaign”?
The brand-financed advertisements made it possible for us to communicate the promotions and innovations easily and efficiently beyond our shop window and sales area. These digital measures were very important to us, especially in our anniversary year.
I particularly like the customized landing page. Thanks to the logo, address, and Google Maps excerp, every interested user can find the direct route to our shop!
How much time did you spend internally to start the campaign?
That was extremely quick and easy. We had already entered our company details last fall. After this one-time setup of our socialPALS account, we can now start every further campaign with just one click.
The friendly and competent service team from socialPALS was at our side when problems came up. There is hardly an easier way to do online marketing as a retailer!
Did the corona-related shutdown have an impact on the implementation of the campaign and how did you deal with it?
Yes, of course the shutdown caught us off guard. Because the shop closed, we had to cancel the first tiptoi® campaign after just 8 days. However, socialPALS was able to react quickly and flexibly and stopped the campaign immediately.
The restart of the campaign after the reopening went smoothly, without any complications, and was a welcome support for us. After all, after this difficult time, the first thing to do is to increase the number of visitors again.
Which factors do you use to measure the success of a campaign?
One of the biggest success factors for us is when customers approach us about the campaign. In the best-case scenario, we will also feel an increased frequency in the store or effects on sales.
The figures that we can see on the socialPALS platform for the campaign also speak for themselves, of course.
Will you take part in future socialPALS campaigns that you will be invited to by your brand partners?
Absolutely. We are very convinced of the possibilities that socialPALS offers for retailer marketing. That is why we would like to continue our cooperation.
We hope that in the future other brand partners will also use socialPALS to support us retailers in digitally addressing target groups.
With socialPALS campaigns, we can turn online users into offline customers. For us as retailers, that offers the greatest added value nowadays!
Thank you very much Mr. Hitzler for the interview!
