Olga Könning, owner of Dülkener Spieleland, has been using the digital support of socialPALS since 2020 to optimize her marketing activities.
She explains how the platform streamlines her work, builds stronger customer connections – and why that matters more than ever for brick-and-mortar retail.
Olga Könning
Owner | Dülkener Spieleland
Olga, could you please introduce yourself and Dülkener Spieleland?
I’m 47 years old and have been running my toy store for six years – a long-time dream that finally came true in 2018. On 150 square meters of retail space, customers can find board games, seasonal items such as school starter kits or Christmas products, helium balloons, stationery, Tonie figurines, and much more.
What motivated you to regularly take part in Ravensburger campaigns via socialPALS since 2020?
At the time, using social media for advertising was very new to me, so I was very happy to have the opportunity to use socialPALS. I thought – and still think – it’s a great idea that the manufacturer gives us smaller retailers the chance to present our products to end customers with professional advertising.
How much time do you usually need to launch a campaign via socialPALS?
It only takes a few clicks and a few minutes.
How do you measure the success of Ravensburger campaigns?
Through customers who approach me about a product because of the advertising – and then purchase it, during and after the campaign.
From your perspective, what are the advantages of socialPALS for retailers? Was the platform helpful in communicating the product? Did it save you time/money and reduce your workload compared to “traditional” marketing?
socialPALS is very helpful for me because the advertising is more professional than what I could create myself. As a result, I save both money and time.
Will you continue to participate in socialPALS campaigns you are invited to? Would you like to see more brand partners working with socialPALS?
Yes, I will definitely continue to take part in the campaigns, and I would like to see more brand partners involved.
What makes brick-and-mortar retail in the toy industry special compared to online shopping?
We are in a very rural area, which makes our customer relationship highly personal. The closeness to our customers simply can’t be replicated in online retail. For children, it’s a joy to come into the store, look around, and put together a birthday box. But adults also enjoy coming to us, getting advice, and being inspired by a new game.
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