Salomon: A first mover in digital retail marketing

Through performance-oriented design, Salomon brings innovation and progress to mountain sports, together with new ideas, into practice and pushes the boundaries of what is possible. The latter is also evident in marketing: Salomon was socialPALS' very first brand partner - and has remained loyal to the platform out of conviction to this day!
Interview socialPALS Salomon
Interview socialPALS Salomon

Salomon: A first mover in digital retail marketing

Through performance-oriented design, Salomon brings innovation and progress to mountain sports, together with new ideas, into practice and pushes the boundaries of what is possible. The latter is also evident in marketing: Salomon was socialPALS' very first brand partner - and has remained loyal to the platform out of conviction to this day!

Julia Rehbach is convinced that as long as the overall experience is right, end customers will continue to want to buy products that require a lot of advice, such as hiking or ski boots, in brick-and-mortar stores. In her role as Shopper Marketing Manager at Salomon, she relies on the support of socialPALS to ensure that potential customers are also made aware of what is on offer locally – and particularly appreciates the flexibility that the retail marketing platform offers with its functions.

Julia Rehbach

Julia Rehbach
Shopper Marketing Manager | Salomon

Julia, tell us briefly something about yourself and your responsibilities at Salomon!

I love being active outdoors – cycling, hiking, running, or skiing. At Salomon, I work as a Shopper Marketing Manager. I am responsible for ensuring that our brand’s product and marketing activities are visible in the retail sector – in other words, that customers are made aware of our products on the social media channels of specialist retailers, thereby supporting sales.

Salomon was our first brand partner and has been using socialPALS since 2018 to continuously provide its retailers with high-quality campaign content. Why did you decide to test this form of automated retail marketing as a first mover and ultimately integrate it into your communication concept?

It’s nice to have such a long partnership with you guys. Before my time at the brand, Salomon decided to work with you. Since then, socialPALS has helped us target our marketing campaigns at our retail partners – with the great advantage that we can measure the success and thus continue to improve with you and our retail partners to become more successful.

What was the goal of your campaigns and how much internal effort did you put into marketing to get them off the ground? Did the platform save you time and reduce your workload compared to "traditional" retail marketing?

Our campaigns aim to communicate the latest product, the story, and the end user’s clear benefits. The socialPALS platform is highly intuitive and easy for retailers to understand. Sure, we had some initial effort, but the tool saves time and resources in the medium term. And above all, it makes it much easier to measure the campaign’s success.

This way, retailers can reach their local target group online - easily and without special marketing knowledge!

How difficult is it to motivate your retail partners to participate? Is the "online marketing" module accepted as an integration into the sales concept?

Retailers, already familiar with socialPALS, are always happy to join the campaigns. Larger accounts with their marketing departments rely more on their content, which means significantly more effort and (wo) manpower. The challenge is posed by newbies who have not yet participated in a socialPALS campaign.

Participation in a socialPALS campaign and thus the playout of the turnkey content calendar is confirmed by each retail partner after one-time registration via 1-Click. Are there also retailers who engage more often/actively with the platform and plan (additional) postings or (own) advertising budget?

Unfortunately, this is not often the case and currently represents a challenge we are working on intensively to ensure that retailers become even more active in this area.

Were the campaigns in Germany, Austria and Switzerland successful? What KPIs did you use to measure success? Were you able to draw any helpful lessons - e.g. which channels/formats are best suited for the product being advertised?

Campaigns promoting in-store action activity, such as our ski ticket campaign, because here the retailer’s interest is naturally even greater in making it visible. We often still have to do some explaining work with pure content campaigns, which is why these can also mean a gain for retailers. The most important KPIs for us here are the number of participating retailers and, of course, the reach and the clicks on landing or retailer pages.

What challenges do you currently see for SALOMON as a brand as well as for your retail partners? Do crises like the pandemic or the current supply chain problems have a lasting impact on the industry and its actions? Have the requirements for local marketing also changed as a result?

Currently, of course, the topic of “supply chain” is everywhere. The consequences of the pandemic are still clearly felt. That’s why we currently have to be quite flexible in our marketing – which is a challenge when planning campaigns.

How can socialPALS as a retail marketing solution support you in overcoming these challenges?

The new function to provide a campaign with various start times, is tremendous support! The advantage of socialPALS to activate the campaign with a few clicks remains – without having to move the content calendars manually all the time. The merchant simply chooses between, e.g., calendar 1 starting mid-June or calendar 2 starting early July. Of course, we all hope that this feature will not be necessary forever!

How do you see the future of retail in the context of the market dominance of the big online players? Does the "neighborhood sports retailer" still have a chance if it invests in digital measures in good time? Do end customers want to shop stationary?

Many sports items, such as trail or hiking footwear, skis, and ski boots, require a great deal of specialist advice. That’s why I’m confident that the end customer will continue to want to shop for these types of items in stationery stores. However, the overall experience for the customer has to be right – so that they keep coming back.

What campaigns are coming up next to support your retail partners?

Next up are our campaigns for new trail running footwear, followed in the fall by the new season for winter sports!

What was your personal experience with socialPALS? Do you have any suggestions?

Everyone at socialPALS I have been in contact with so far has been very likable, helpful, and open to optimization. For example, we are presently working together on how we can gather the retailers at the order fair to explain the socialPALS concept and the added value it offers them face-to-face. That remains to be the most effective way.

Here's what our retailers have to say:

socialPALS is a super marketing tool for placing content on our social media platforms quickly and efficiently as part of daily business. Our manufacturers’ campaigns can be scheduled in just a few steps via drag & drop. The Promo Ads option, in combination with Dark Posts, is the perfect way for us to generate reach without losing our profile character. We use socialPALS to support our own organic online marketing activities – this way, we reach a larger audience in a target group-oriented way.

Sport Schindele, Ronsberg
Joscha Wahl, E-Commerce Manager

Act today and use your MDF more effectively!

socialPALS brings brands and retail partners together and creates a win-win situation that unleashes previously untapped potential. The innovative software solution simplifies complex processes through automated retail marketing and strengthens stationary retail through regional brand campaigns. Get your obligation-free platform demo today and become part of the socialPALS success story

Simply fill in the form and request a demo:

1,530 Responses

  1. My brother suggested I would possibly like this website.
    He was once entirely right. This submit actually made my day.

    You can not imagine just how a lot time I had spent for this information! Thank you!

  2. Magnificent beat ! I would like to apprentice while you
    amend your web site, how could i subscribe for
    a blog website? The account helped me a acceptable deal.

    I had been a little bit acquainted of this your broadcast provided bright clear concept

  3. Dear Potentiɑl Investors,
    We are excited to introducе you to a lucrative opportunity in the world of sports betting,
    backed by over 15 years of proven ѕuccess as football anaⅼysts.
    At Lactology Foundatіon, we’ve Ԁeveloped a unique matһematical algorithm for analysis, which
    takes into account all foreseeable factors in advance.

    sport.toxүlact.com
    What sets us apart is our aƅiⅼity to provіde forecasts
    with a calculated reliability percentage, making our predictions unparalleled in accuracy.
    With a weekⅼy Return on Investment (ROI) rаnging between 20% and 40%,
    our ѕervice boasts an annual ROI exceeding 1000%.
    This surpasses traditional investment avenues like stocks and cryptօcurrencies.

    We metіculously analyze a vɑst array of football championships worldwiԁe, selectively choosing matches with exceptionally reliable forecasts.
    However, it’s essential tօ note that сeгtain factors, such as weather conditiօns, player injurieѕ, referee
    decisions, and fan behavior, cannot be predicted mathematically in advance.

    Investing in sports offers numerous ƅenefits, including Ԁiveгsificatiоn, high potential returns, and
    the thrill of engagement witһ a dynamic market. Join սs at [Company Name] and capitalize on this
    exciting opportunity to leverɑge your investment іn the realm of
    sports.
    Key Benefits of Sports Investing:
    • Diversifіcation
    • High ᏒОI Potential
    • Stгategic Engagement
    • Accesѕible Market
    • Global Reach
    • Dynamic Environment
    • Datа-Driven Analysis
    • Predіctive Modeling
    • Risk Management
    • Long-Term Growtһ
    • Seasonal Opportunities
    • Cultural Impact
    • Community Engagement
    • Entertainment Value
    • Cоntinuous Learning
    Tаke the first step towards maximizing your investment potential with [Company Name].
    Contact us today to learn more about how you can benefit fгom our innovative аpproɑch to sports investing.

    Best regards,
    Dimitar Kehayov MD, PhD
    Telephone with all kind of messengers: 00359884777799
    Lactology Foundation
    Bulgarian’s frim ID: 207496533

    Ϝeel frеe to visit my page: Every day soccer prognosis and tips

  4. I’m not sure exactly why but this web site is loading extremely slow for me.

    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later and see if the problem
    still exists.

  5. You’re so awesome! I do not think I’ve read something like this before.
    So great to discover another person with unique thoughts
    on this subject. Really.. thank you for starting this up.
    This web site is one thing that is needed on the web, someone with some originality!

  6. Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something. I think that you
    could do with some pics to drive the message home a
    bit, but instead of that, this is fantastic blog. A fantastic read.
    I’ll certainly be back.

  7. Online Shopping Sites List For Clothes Tools To Ease Your Everyday Lifethe Only Online Shopping Sites List For Clothes Trick That Everyone Should Learn online shopping sites list for clothes – https://84.caiwik.com/index/download2?diff=0&darken=1&utm_source=og&utm_campaign=2564&utm_content=%5BCID%5D&utm_clickid=a04o4oksskokccsg&aurl=http://vimeo.com/931585070&pushMode=popup

  8. Having read this I thought it was rather enlightening.
    I appreciate you spending some time and energy to put
    this content together. I once again find myself personally spending a significant amount of time both reading and posting
    comments. But so what, it was still worth it!

    My site :: daftar sbobet

  9. Is Your Company Responsible For A Online Shopping Websites
    For Clothes Budget? 12 Top Ways To Spend Your Money
    Posture Support Brace [Loreen]

  10. Hello there, just became alert to your blog through Google, and found
    that it’s truly informative. I am going to watch out for
    brussels. I will appreciate if you continue this in future.
    Lots of people will be benefited from your writing. Cheers!

  11. Replacement Upvc Window Handles’s History Of Replacement Upvc Window Handles In 10 Milestones upvc
    window repairs near me – Ken

  12. We’re a group of volunteers and opening a brand new
    scheme in our community. Your website provided us with helpful information to work on. You have performed an impressive activity and our whole
    neighborhood will be grateful to you.

  13. obviously like your website but you need to test
    the spelling on several of your posts. Many of them are rife with spelling issues and I find it very bothersome to inform the truth then again I’ll definitely come back again.

  14. Patients who have been diagnosed with mesothelioma or another asbestos-related disease are entitled
    to financial compensation. This compensation could be used to fund treatments that
    prolong life and assist families in recovering from financial loss.

    Feel free to surf to my web page :: Vimeo

  15. What’s up, this weekend is fastidious in support of me, since this moment i am reading this wonderful informative
    piece of writing here at my house.

  16. Wow, this piece of writing is nice, my younger sister is analyzing such things, so I am going to tell
    her.

  17. History Of Truck Accident Attorneys Near Me:
    The History Of Truck Accident Attorneys Near Me best truck accident attorney (Leah)

  18. Heya i’m for the first time here. I came across this board and I find It truly
    useful & it helped me out a lot. I hope to give something back and aid others like you aided me.

  19. It is perfect time to make a few plans for the future and it’s time to be happy.
    I’ve learn this publish and if I may just I wish to counsel you few fascinating issues or tips.
    Maybe you can write subsequent articles regarding this article.
    I want to read even more issues approximately it!