Digital tools offer brands, manufacturers and suppliers a variety of ways to optimise their trade marketing activities, increase efficiency and transparently measure the success of online campaigns. Of course, the easiest way to do this is with Europe’s leading software platform socialPALS!
Technology innovations in trade marketing can help stationary retail adapt to changing customer demands and remain competitive. It is important to monitor current trends and integrate them into the marketing strategy accordingly.
Digital trade marketing measures offer manufacturers a variety of possibilities to promote the sale of their products and services in stationary retail and to increase their brand awareness. Depending on the industry and target group, different combinations of these measures can be used to achieve marketing goals.
The aim of trade marketing is to promote the sale of products or services in brick-and-mortar shops and to improve cooperation between manufacturers and retailers. It encompasses a variety of activities.
What is a marketing development fund? Who grants it and how is it calculated? Who receives it and what is it used for? And the most important question: How can it be used as efficiently as possible for promoting sales? socialPALS explains!
Reaching local target groups at the right touch points to boost reach and sales figures: Why stationary retail should also rely on professional online marketing and how brands ensure effective, CI-compliant omnichannel communication in the retailer network through automated retail marketing.
The global health crisis was the last drop that broke the barrel. It is true that more and more aspects of our lives have been taking place on the Internet not only since Corona, but the pandemic has ultimately and clearly shifted the focus of our actions to the Internet also in our country.