Predictable Visibility in Retail: How Fendt-Caravan Successfully Activates Its Retailer Network

In the caravan segment, brick-and-mortar retailers are the central sales channel and at the same time the biggest lever for visibility, brand presence and sell-through. Fendt-Caravan does not sell directly to end customers. This makes it all the more important to support retailers in marketing in a way that ensures measures are actually implemented in […]