From Budget to Impact: How Citizen Turns MDF into Local Reach – Simple, CI Compliant, and Measurable

Citizen bundles its Marketing Development Funds (MDF) into ready-to-use, CI compliant campaigns that are centrally planned and automatically delivered locally. This reduces the digital workload for jewellers, makes budgets transparent and easy to use, and reliably creates visibility at the point of sale. For several years, the network has confirmed the impact: clear KPIs such […]